OAKLAND, Calif. (AP) -- Mark Jackson came to the Golden State Warriors talking big and brash. He promised playoff appearances and championships, and he delivered plenty of wins along the way.
Away from the court, though, Jackson never backed down from doing things how he wanted. His inability to mesh with management - and management's inability to mesh with Jackson - increasingly overshadowed his success and ultimately cost him his job.
The Warriors fired Jackson after three seasons Tuesday, ending the franchise's most successful coaching tenure in the past two decades but also one filled with drama and distractions.
''Obviously it was not made exclusively on wins and losses,'' Warriors owner Joe Lacob said.
Lacob and general manager Bob Myers both thanked Jackson, saying he helped make the Warriors a more attractive franchise. But Myers said the decision to dismiss Jackson was ''unanimous'' among the team's executives - though still not easy - in part because the Warriors want a coach who can ''develop a synergy'' with everybody in basketball operations.
Jackson's time with the Warriors will be remembered for the way he helped turn a perennially losing franchise into a consistent winner and the bold and bombastic way in which he did it.
He guaranteed Golden State would make the playoffs in his first season, then finished 23-36 after the NBA labor lockout. The Warriors went 47-35 last season and had a memorable run to the second round of the playoffs, and they were 51-31 this season before losing in seven games to the Los Angeles Clippersin the first round.
The Warriors, who have surrounded star Stephen Curry with a talented nucleus since Lacob's group bought the franchise in 2010, had not made the playoffs in consecutive years since 1991-92. They had made the postseason once in 17 years before Jackson arrived.
Lacob compared the decision to replace Jackson to his work as a venture capitalist in Silicon Valley.
''There's a different CEO that may be required to achieve success at different stages of an organization's development,'' Lacob said. ''When you're a startup company it's one thing, when you're a small-growth company it's one thing and when you're a mature company that's trying to reach a billion in sales - or in this case win an NBA championship - perhaps that's a different person. And we just felt overall we needed a different person.''
Lacob and Myers declined to discuss the coaching search, other than to say it would begin immediately. Former NBA player and TNT broadcaster Steve Kerr, formerOrlando Magic coach Stan Van Gundy, Iowa State's Fred Hoiberg and Connecticut's Kevin Ollie have been among the most talked-about candidates this offseason.
The Warriors know a new coach comes with the risk of disrupting team chemistry, especially considering nearly every player publicly called for Jackson to return, most notably Curry, whom Lacob said was told of the decision ahead of time. Myers also spoke to several players after he and Lacob informed Jackson of their decision in a meeting Tuesday morning.
''The hope and belief after talking to them is that they trust us and they believe that we make decisions to win as well,'' Myers said.
Jackson took to Twitter to thank the organization, players and fans. Several of his present and past players also applauded the job he had done.
Jackson, a former NBA point guard who had his best seasons with the New York Knicks and Indiana Pacers, had never been a head coach at any level when Lacob hired him away from the ESPN/ABC broadcast table in June 2011. A minister who runs a church with his wife near their Southern California home, Jackson often spoke of his Christian beliefs while surprisingly turning the Warriors into one of the NBA's best defensive teams.
But Jackson's boisterous personality at times did not play well with Warriors management, his staff and - to a much lesser extent - his players. And his attitude, which bordered on confidence and cockiness, also came off as increasingly insecure when the team struggled.
The Warriors still stuck by Jackson even when he created news off the court, including when reports surfaced in June 2012 that he and his family were the targets of an extortion attempt related to an extramarital affair he had six years prior, which led to questions about his credibility and morals.
The pressure on Jackson really heated up when the Warriors decided to pick up his contract option for the 2014-15 season last summer instead of negotiating a long-term deal as he had wanted. Management also encouraged Jackson to hire a strong tactician after top assistant Michael Malone - who had several disagreements with Jackson - left to become the coach of the Sacramento Kings.
Instead, Jackson promoted Pete Myers and other assistants and hired Lindsey Hunter and Brian Scalabrine. And while reports of rifts within the team surfaced on occasion, having two assistants dismissed - Scalabrine reassigned to the team's NBA Development League affiliate in Santa Cruz, and Darren Erman fired - in a 12-day span before the playoffs perpetuated the idea that Jackson had fostered an environment of dysfunction, which he repeatedly refuted.
The Warriors also parted ways with all of Jackson's assistants Tuesday.
Several home losses to lesser teams frustrated Lacob more than anything and cost the Warriors a chance to earn anything more than the sixth playoff seed, which they also had a year ago when they upset Denver in the first round before falling to San Antonio. The Warriors still showed a lot of fight - and an ability to make adjustments - with center Andrew Bogut out with a fractured right rib in the playoffs, pushing the third-seeded Clippers to seven games.
''George Karl was Coach of the Year last year and got fired,'' Clippers coach Doc Rivers said. ''Mark Jackson gets a team to multiple playoffs for the first time in a thousand years, and then gets fired. It's our job. It's a tough job, and I think everybody knows it now more than ever.''
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AP Sports Writer Cliff Brunt in Oklahoma City contributed.
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